Monthly Archives: December 2012

Business Branding: What To Focus on in Developing Your Business Brand

Business is not just about making good on production and selling to gain profit; it is also knowing how your customers look at your business to be. Many businesses have succeeded for only half a decade or less because of their lack to interact and keep their customers satisfied. Your business brand is important because it tells your customers what you strive to give them in the future and if you’re willing to improve your products and services. Here are a few things to watch out for.

1. Customer Support

Customers often care about the after-sales services your business can provide them and your customer support department directly addresses this situation. Customers who have questions, complaints and suggestions may call on your customer support teams. The quicker your response to their suggestions would be, the more patrons and belief in the standard quality your business has your business will have.

2. Quality Control/ Product Testing

Quality control is important and can only be performed effectively if the company knows the standard they need to target. A business brand with good quality is one who rivals with the top companies existing in the industry. Set your sites on producing quality products with added quirks that give your company its own identity or brand, such as a lower price, better sales promos and other details. But ensure that your product quality is standard; customers will be willing to pay more for products that have high standards if it satisfies them.

3. Media Portrayal/ Advertising

Your advertising directly affects the marketing of your company brand. If your advertising is too verbal or has too many details, customers may view it as a product or service that is full of rubbish. If you compose your advertisements carefully without claiming much of what the product can do, you can make your media portrayal charismatic. Design advertisements in a way that it is demonstrated with a live, raw video rather than through special endorsements.

Business Tips: How to Interact With Customers

Business interaction with customers plays a pivotal role to the increase of sales and customer support. While it is one of the simplest business principles, it is also one of the most difficult and crucial of many business activities. You and your PR team should always keep the following in mind.

1. The Customer is Always Right

One of the oldest business sayings is never remembered if it is not correct. The customer is always right when making business. All the items, products and services you have should be tailored according to his or her preferences. It is true that every business has their own style and brand and the customer may prefer your company not just because of your products and services, but for your extensive customer support.

2. A Sense of Belonging

Have your PR team and other salespersons greet your customer with warm smiles and extend help where necessary. A great way to have customers interact with your salespeople is to extend help where necessary. You can ask for what they need and help them in searching, or you could allow them to take their time in finding the items or products they need. Giving them a sense of belonging helps.

3. Comments, Suggestions and Opinions

Every customer has something to say about your company and by receiving all feedback, you can make your company even better to suit the needs of your customers. Have a comments and suggestions box where customers can write about how they find your company’s products, services,establishment and people. This can be helpful in focusing on details to improve on your work.

Related Posts:

Online Accounting VS. Realistic Accounting

Payment Protection Insurance: When Can It Possibly End?

Business Internet Marketing: The Basic Strategies

Online Accounting VS. Realistic Accounting

Accountants are invaluable for any kind of business and their services in lowering taxes, ensuring all finances and transactions are firmly secured by law and that no loophole can put the business out of the game are always important for business growth. With today’s technology, businesses can afford to hire accountants to work online. The transference of data through computers makes everything easy. But is it as efficient as working with an accountant on the table? Here’s a good lowdown on the advantages and disadvantages of each.

Online Accounting

Online accountants can work on the data you send them about your company through emails and receive updates constantly from your different departments through emails, just as you would in a normal office setting. They can also send email to you about their outlooks and commentaries about certain business or department activities.

Through specific accounting software (which you are inclined to know how to use as well), you can discuss different trends in your company’s earning, expenses, profits and business plans.

One disadvantage is that if you should have an intermittent Internet connection, this could cause trouble with information sending and receipt, and your accountant’s final filing of necessary business documents that need your authorization may be hampered.

Signatures and other authorization needed by your accountant may be difficult to authorize digitally and you will need specific software to place digital signatures, which you might need to purchase.

Real-time discussions with an accountant who often works off line or on off-hours due to different time-sets can also affect business performance.

Realistic Accounting

An accountant is there to discuss with your board of members easily and see potential loopholes in the business financing as well as discuss other issues during the meeting meeting with clear results after.

They can advise you off-hours about their outlook of the business and with clarity, as text-only or chat conversations with online accountants may hamper the advice they might give you, which may lead to misinterpretation and potential business damage.

However, you will need to pay them more for their services, and as any employer knows, including all the necessities needed to hire employees as mandated by local governments.

You will also need to provide them the terminals they can work from and the equipment they’ll need to process information.

Payment Protection Insurance: When Can It Possibly End?

Experts state that the end of the payment protection insurance crisis in the United Kingdom can possibly end by the year 2019, with banks spending more than just £16 billion in total for compensation repayments. An estimated 3.2 million customers purchased the insurance policy unwanted or unneeded, having many ineligible to make a claim on the mis sold PPI.

The Financial Ombudsman totals that it receives at least 1,500 claims on a daily basis and at least 7 out of 10 of these PPI claims are valid claims rejected directly by banks. Experts estimate that if banks continue to slow down and hassle customers passing their payment protection insurance claims, the ending of the insurance scandal might reach 2021.

Banks continually blame claims management companies for clogging and slowing down the claims system. However, it is Natalie Ceeney, chief of the Financial Ombudsman, who claims that the banks themselves are at fault as she says it shows that most rejected PPI claims from banks were not being investigated properly. Claims Standards Council Policy Director Andy Wigmore says that there is increasing evidence that banks are slowing down the PPI claim of customers. There are also reports that banks are reducing payouts without informing customers, having claims experts follow up on the claim’s progress and ensure maximum payout.

However, the Credit Protection Policy scandal, a mis selling of credit card identity theft insurance by a card activation company, is slated to be the next financial scandal in the United Kingdom. According to experts, UK’s financial crisis continues to pummel the financial industry while simultaneously showing the bad practices the industry has had for the past years.

Tagging and Your Internet Marketing Strategies

Most Internet marketers know the value of tagging when it comes to making their website and webpage content. Tagging, by the basic meaning of the word, is labeling a webpage or website’s content that helps search engines identify the genre, niche or classification of the webpage. However, tagging is not always in the hands of the SEO expert, it is often in the hands of people.

This is why it is important to consider that all your articles about your business, products and services are all coherent and have a connection with each other. If people can identify a clothes article and tag them as clothing, apparel and endorses them with tags, the better your website’s identification and definition with search engines could possibly be.

Twitter, the social media microblogging website, has allowed many users to place fame on certain topics through the use of hashtags. Hashtags are no different than tags except that in Twitter, they are recognized as links to view other people who can relate to the same topic. The same idea works with tagging your websites; the search engine serves as a link between the websites having the same topic.

This is the reason why writing high quality articles is always a must. If a user references them as a good article, they would link it in their comment, whereas the website or forum they linked your page in, if completely related to your own webpage, can get its tags identify even your website,  allowing other users and search engines rank you up.

It is important to consider the tags between your interior articles and information. Interlinking articles help boost site rankings while viewers have the power to classify your information by means of tagging them when linked with a certain article, comment or microblog of the viewer’s own.

Internet Marketing: Deep Link Building Strategies

Google is the widely-used search engine in the Internet and companies worldwide are taking advantage of Google’s powerful spiders to allow them to rank highly in the search engine’s results page. Deep linking, or specific page linking, has allowed many companies in the past to rank up the SERPs and allow them to be viewed by users easily when specific keyword topics are searched. Here are a few strategies to deep link building.

1. The Natural Text

Normally, you would have a writer create a very coherent, informative and clear-cut article on a certain topic that you can give them. Any good, high quality article can make users consider it a good reference and they start to link to the webpage as reference when trying to explain something to other users or forums. If other writers find your reference as a “canon” article, they can include it in natural text links, which Google usually prefers. Natural links, appearing as “how to start Internet marketing for small businesses” with other phrase variations, is much more preferred than directly copying a text phrase, such as “Small Business Internet Marketing” repetitively. The latter phrase can be considered artificial by Google search spiders.

2. How Many Websites?

Expanding the number of websites also means having writers with different writing styles place articles that refer to a “home” website or webpage. This means that they are to write high quality articles while also placing a deep, natural link inside their articles within the flow of words. The more websites refer to your deep link, the better ranking your “home” website gets. Just make sure that it doesn’t appear artificial as your website can get penalized.

3. Authority Writing

If an “authority” writes about their topics with great, personalized interest and more users find it more “canon” and useful, the more inbound links the article can receive. Deep linking of multiple websites while these websites point to a home website increases their value in the SERPs, making the connection to your home website solidified and can create more traffic in the process.

What You Need to Know About Domain Hierarchies

You have finally set up your business website and it looks very much attractive. You have stocked it with necessary information while maintaining its professional, corporate look. However, you might find that you’re still not getting good traffic on your website even if most of your social media campaigns are working well. One SEO trick is to know about domain hierarchies.

Business Internet Marketing: The Basic Strategies

In basic Information Technology courses, the first thing taught to students is the domain hierarchy. The Top Level domain is the location of the company’s website. If a company owns a .tw for Taiwan, .us for the United States or a .fr for France, they have a Top Level domain.

What can Top Level domains do for you? It can actually help search engines identify your geolocation and pinpoint users to your website should relevant keywords point at your direction. This is helpful for businesses who have not yet established a brand or a trademark in their respective industry.

A Top Level domain can be expensive to own than a Second Level domain. Second level domains are the .com, .net, .org and .co domain names. These are common Internet-resource websites without any general location, which makes them more difficult for search engines to track down.

Some Top Level domains cannot be used in some countries. In the United States for example, no other company website can make use of .mil, .gov or .edu unless they obtain permits from the government itself. The .gov domain is for government websites, .edu is for educational institutes in the country and .mil is for the military.

Business Internet Marketing: The Basic Strategies

The Internet is the new mode of public communication and is a great way for businesses to get in touch with their customers while also expanding their market presence. Majority of populations in countries worldwide all have Internet access, making the possibility of expanding your market audience virtually limitless. Here are a few basic strategies to get your Internet marketing business started.

Search Engine Optimization

The usefulness of search engines such as Google, Bing, Yahoo and others are invaluable to Internet users as it allows them to find relevant information about the keywords they enter. This is the first marketing strategy that most businesses should take advantage of.

Search engine optimization (SEO) is ensuring that your company website appears in the first page of the search engine results page. To do this, you could buy certain keywords from Google but this can be expensive. Another option is to allow your marketers to spread the word about your services and products through websites owned by people.

Writing: Tips on Earning Money Online

SEO basically focuses on how many times your website is “tagged” or referenced by websites, social media profiles and other Internet entities. The more people who insert into text the name of your company or a product of your company in comments, e-mails, tweets and other information in the Internet, the more your Internet presence picks up and the easier you get up on the SERP.

Social Media Marketing

Social media marketing works in tandem with SEO but it focuses more on personalized brand-making and personality in itself. By making a social media profile on Twitter, Facebook and other social media, you allow people who follow your page to see updates on promotions and new products and services you offer. If you offer Internet access through any of your customer-relations centers, such as your distribution sites and the like, you could actually have people update their networks where they are, and that is, your company or business location.

 

Writing: Tips on Earning Money Online

If you have talent for words, a sharp eye for grammar and can conjure up different personalities in your compositions, you have the potential to be an online writer. You could start a web log and post about your activities through your own journal website, or you could begin writing for Internet marketing companies as a “Ghost” writer. Here are great opportunities for you with explanations about each type of work.

1. The Professional

If you’re a professional in the field of sports, training, computer programming, life coaching and health improvement, you can start a blog in these areas of interest. Writing about your professional outlook allows your web log to have a “niche” or genre in itself, which can be very helpful as it helps search engines categorize your work online.

Being a professional in such a field, you also gain “authority” status on the subject, which helps people identify you and take your advice seriously, given your amount of expertise. As an authority, people may “tag” or mention your name across references, websites may reference you using a link to your site or article and people can search your name in search engines. All of these help you generate good site traffic.

2. The Ghost

A “Ghost” writer is somebody who writes anonymously and is usually working with Internet marketing companies. In the Internet, nobody knows if the writer with the photo on a particular website is the actual person who wrote the composition, making for the Ghost premise. Ghost writers are usually copy-writers, who make reviews of products introduced by the Internet marketing company, can comment if they’ve actually used it and mostly focuses on advertising and marketing the product to the public.

3. Publishing

If you’re a fiction, sci fi or a very imaginative writer, you could actually pursue your creative career through the use of the Internet. Nowadays, publishing websites actually publish your material through their websites and allow you to earn money should users be pushed by the first few pages to pay to view the book in full. Some publishers can also offer users an actual hard copy, an e-Book version or even PDF.