In 2013, media and entertainment consumption became more widespread as viewers wanted more interaction and information and the Internet became the answer to this craving. Business also found it much easier and more affordable to advertise through the Internet. To stay on top of the advertising chain online, here are a few things you should know.
1. SEO is not Everything
Search engine optimization is a staple knowledge among Internet marketers, but it is not enough to make effective advertisements. The Internet public looks for facts and is looking for something interesting. While technical SEO knowledge could be helpful, they should be seen as a complementary or a “ground-laying” component in advertising.
2. Focus on Your Target Market
The Internet is a wide space and the growing use of mobile Internet devices make it much easier for local brands to gain customers. Take advantage of these new developments by knowing your target market, profile them and assess how you could make your product or service attractive to them.
3. Less Text, More Flowing
The Internet is not the same as it was in the 90s where text dominated most websites and advertisements. Today, if you need to post an article or a copywrite, limit your text only to at least 200-300 words. Also, don’t introduce the text bare; put in a few images to serve as an eye-break for your viewers.
With tons of video hosting websites available through new cloud technology, business have no excuse to have no demonstrations of their products and services. Many video hosts provide free internal or external hosting for embedding in your website to attract more audiences and prospectors to your products and services.