Monthly Archives: August 2013

Choosing Between Brand or Optimization

Everything has a middle ground, even for brands and search engine optimization. Many entrepreneurs are exploring the possibilities of search engine optimization for their businesses but some overdo it. Here are a few things to know about branding and SEO to know the balance in-between.

1. Branding is for Establishment
If you have one business that you would like to be your main workhorse, it would be wise to spend more time making brand marketing campaigns online than just sifting through SEO technicalities. Branding helps establish a business’ name online and offline. See how some major manufacturers and financial companies come up as the first in any search engine’s listing? That’s because they have already establish their brand and will not be affected by any search engine update in the near future.

2. SEO is for instant ROI
Any blogger knows that SEO is the key to get the attention of search engine users. However, SEO could make certain content look like automatically-generated content. Still, with good optimization, you could gain a huge audience. Write your content properly while considering the keyword density and the keywords you use in your website.

3. Author
In any business or personal blog publishing, Google’s new update shows the authors of articles, which helps for branding and search engine optimization. If one of your website authors for a blog or copywrite gets famous online, you could use this to your advantage while not sacrificing brand or SEO.

Five Things to Remember When Assessing Market Opportunities

A market gap is always a potential market opportunity but not all market gaps deliver what you prospect. Risks are still present and businesses will need to assess all factors to make a proper decision. Here are five things to remember when assessing market opportunities.

1. Profitability
Focus on the profitability of the new market opportunities you present on the table. The market opportunity must present a higher profitability rate than your current market activities. Discuss its potential to be profitability.

2. Methodology
Discuss the methods the business will use in tapping the market opportunity; businesses must assess the capability of established business practices or the need for new methods. Remember, a business will take more resources in starting from scratch, such as employee training and possibly new equipment.

3. Vendors
Consult with your current suppliers and vendors regarding the products and services you need. Your long-time partners could give you advice on materials and needed for the new market opportunity. Stick with your current network as you might need to build trust with your new vendor.

4. Target Market
Identify if your business will interact with a new target market or the same customer market you already have. Assess your employees’ and representatives’ capability to communicate and interact with these customers. Assess the wants and needs of the new market.

5. Economy
In 2013, a sharp decline in consumer activity serves as a challenge for businesses, especially those with luxury products. The new market opportunity might gain great profit only if it is not perceived as a luxury product. Assess whether your product is less expensive than the current alternative for the product in the market.