Today, businesses have a goal to integrate technology with their campaigns and activities. In many businesses, sales and marketing departments frequently have disputes because the high number of leads marketers create across different mediums fail to achieve results for sales departments. Sales departments could not increase the profit the company creates despite a great number of leads.
The two departments correlate through information and ensuring the co-dependence of the two departments to flow smoothly, they both must have appropriate information provided to them.
Marketing departments must now track and monitor consumer behaviours. Today’s internet is a serious challenge to marketing departments, and understanding a consumers journey in viewing an advertisement or purchasing an item online is crucial for sales departments to know.
Sales departments consider behavioural data as important because it helps them “cut through the noise.” Marketing could discover through surveys and monitoring the products the consumer showed great interest and the amount of time the consumer spent reading the item’s description, reviews and other information regarding the product.
Marketing departments must also drive up new offers to help sales understand more the needs of the consumer. Most offers, incentives, or price reductions, can give sales departments a clearer view of the nature of their consumers.