Monthly Archives: August 2014

How Media Networks Can Fail Your Business

The lack of planning will always become the hindrance to a business’ progress and a bad marketing strategy, a cornerstone in any business, can mean a large setback. It is possible that your strategy is efficient, but the channels where you transmit your message is not effective as they seem.
1. Inadequate Networks
A media network is similar to a farm sprinkler. If it is not positioned properly, it will not be an effective medium to transmit water. In this case, you are transmitting signals and messages from your product. Media networks not positioned properly, namely with poor association or quality of information, will never give a boost to your business’ sales and brand awareness.
2. Biased Opinions
The public relies on media network articles to show neutrality and be informative rather than tell a story. A media network that indicates the post or article was sponsored by you can drive away some consumers, while keeping the curiosities of some in the pocket. However, you will want to ensure the media network’s writing is not biased and it also points out the negative in your product. Leave it to the copy to talk about your product’s positives.
3. Misinformation
People rely on media networks to provide accurate information with valid sources. However, without a good source, misinformation drives down the network’s reliability, and so will the reliability of their attempts to connect your product with your viewers.