Monthly Archives: September 2014

Three Ways to Market to Three Different Kinds of Clients

Are the business’ sales efforts going a bit low this year despite your sales teams pumping in so many clients every month? Shifting your focus with executive clients will help. However, executives are difficult to urge to buy, especially when they believe your products and services are not enough for their business or personal needs. Your sales teams could actually handle the situation if they understand the following.

1. Providing the Right Information
An executive client is one who understands his or her business and he or she would not easily buy in to any product that does not seal growth as part of the package. They will pay attention to every detail mentioned in a sales product. Sales employees must understand that the way to pique their interest is to send them offers that offers a step-by-step guide to using proper products based on reliable external researches.

2. Maximise Timing
Most executive clients also have no time for deliberations or personal assessments; they leave that job of facilitating paperwork to your company. Meanwhile, they could also become alert to any possible effects of industry and market changes. The company’s sales team must be present during the time this happens.

3. Long Term
Executive clients want a product or service that ensures long-term growth, They consider the lack of financial growth a sure sign of a product or service’s failure. These idealist clients require being shown the product or service’s effects in another company in the same industry. It would also help to provide them an incentive to urge them to buy into another product or service that shows obvious reason for them to consider as it provides growth they seek.