I’d like to differentiate what ‘linkable’ content is from ‘viral’ content.
Viral content is a video or post that has a unique characteristic and is likely relatable or surprising for the public.
Linkable content works on providing informative content that is useful, shareable and handy in the near future. It may also be ‘fun’ information that everyone can relate to.
To create linkable content, you need to take into consideration these three.
A Relateable Story
You have a product or service. You want to promote your client’s musicianship.
How can you create content that his or her particular audience could relate to?
This particular story must be one that indicates their motives for creating music or why they play and what they want to express.
‘Express’ is truly the keyword here. The music they want people to relate to is something the people already understand and define. To say “music for the most-relaxed soul” is to appease to all casual listeners, which can make an effective story.
Make It Easy To Pick Up
Here is where linkable and viral content blur the line.
You will want local news companies and blogs to pick this up.
Going back to our earlier example, online magazines — especially independent ones — will want to feature unique musicians in their magazines. Call them for a feature.
To create an effective pitch, the content must be affirmative. The music of your clients must be truly relaxing and relateable. As the product will speak for itself, profiling it for a pitch is important.
‘Most-relaxing’ is the keyword at this point. Focus on such and allure to audiences that wish a casual and relaxing listening experience.
Have Them Link To Your Website/Social Profile
Domain and content authority wins further when your clients link to your website or social profile. If more blogs and even major news outlets link to your content effectively, people who can relate would even share it on social media.