Category Archives: Marketing

Three Steps To Create “Linkable” Content

I’d like to differentiate what ‘linkable’ content is from ‘viral’ content.

Viral content is a video or post that has a unique characteristic and is likely relatable or surprising for the public.

Linkable content works on providing informative content that is useful, shareable and handy in the near future. It may also be ‘fun’ information that everyone can relate to.

To create linkable content, you need to take into consideration these three.

A Relateable Story

You have a product or service. You want to promote your client’s musicianship.

How can you create content that his or her particular audience could relate to?

This particular story must be one that indicates their motives for creating music or why they play and what they want to express.

‘Express’ is truly the keyword here. The music they want people to relate to is something the people already understand and define. To say “music for the most-relaxed soul” is to appease to all casual listeners, which can make an effective story.

Make It Easy To Pick Up

Here is where linkable and viral content blur the line.

You will want local news companies and blogs to pick this up.

Going back to our earlier example, online magazines — especially independent ones — will want to feature unique musicians in their magazines. Call them for a feature.

To create an effective pitch, the content must be affirmative. The music of your clients must be truly relaxing and relateable. As the product will speak for itself, profiling it for a pitch is important.

‘Most-relaxing’ is the keyword at this point. Focus on such and allure to audiences that wish a casual and relaxing listening experience.

Have Them Link To Your Website/Social Profile

Domain and content authority wins further when your clients link to your website or social profile. If more blogs and even major news outlets link to your content effectively, people who can relate would even share it on social media.

Three Things To Note About Content Marketing in 2016

Internet content changes every year. All bloggers, companies and social media managers change their practices as Google also changes its own parameters for a better-rated search engine result.

While it does not sound difficult to change a few things, content trends are greatly important as content is the heart of any web log, social media account or even company profile.

Here are three practices that will surely work for this year.

Engaging Content

Engaging is subjective. But eye-catching + engaging makes more sense to capture your audience attention and fluidly get your message across.

In social media, trends go from videos with texts saying what to expect or at least a hint of what to expect (clickbait) in the video itself. Another is the use of 360 video for more engaging atmospheres.

With the rising sales of VR gear and VR equipment for computers, content producers must now develop new strategies based on these technologies to engage consumers.

Content Curation

User-generated content is still plentiful and earning rights to use them have become a breeze. As long as marketers can play fair the strategy can work.

Asking consumers to display their photos along with your product allows you to have more coverage and generate more interest from neutral consumers. The campaigns of Coke with their personalized coke bottles have generated a huge audience online, increasing their sales by 2% at the very least.

Episodic Content

Sure, games have taken advantage of using episodes for their content. But for commercials, episode-type content have been seen to work in so many forms in television.

For the Internet, this mini-series of products create a long-lasting impression of the product in a consumer’s mind where emotion, discovery and memorability plays a huge role.

HTML Or WordPress: Pros and Cons Breakdown

WordPress is a widely-used website development application nowadays. Who can blame hosting and web developers if they used WordPress?

It’s convenient because of its content management features, independently-updated themes and plug-ins that are endlessly useful for anybody who needs it.

But HTML offers complete customisation at the expense of time to study web design.

Where do you stand?

HTML Is Customisation

If you’re familiar with using tags and creating CSS or Cascading Style Sheets, you could always create your own website. W3Schools offers a free program that can help you create a simple web design from scratch. It would take some work though.

But all those plugins, themes and other features from WordPress? You could code them!

Sans the trouble of content management and auto-updating all your pages with new content. But it’s your own from scratch!

WordPress is All About Convenience

You just want content done in your website. You could just browse for an awesome theme, customise your logo a bit and be done with it. That’s all there is to it to build a website. You could always pay a professional web developer to create a theme for you. The best thing is that these people you bought from will give free updates to their products.

You need a specific function? You could always buy or get free a plug-in feature for your website to create those widgets.

But you lack some proper customisation, but it’s fast and effective.

Three Best Practices For Improving Your Brand

Brand recognition is not something any company can achieve overnight. Content released in both traditional and modern media platforms lacking in properly-targeted messages only adds to a company’s expenses. To ensure that your traditional and modern marketing campaigns work, here are the three best practices of successful companies.

Join a Forum

A company profile in a forum is questionable. An individual profile in a forum is another thing. By using a company representative that appears to be a normal person, companies can provide vital solutions to individuals cost-free in forums.

Companies should cut-off their ties to their forum person. Once the representative builds the brand of his or her character in the forum, they may then reconnect their affiliation in a discreet manner.

Extra Trust

Once your representative builds his or her character, he or she must also make an extra effort to build trust. A personal and human side of companies with a friendly face and manner of speech can help boost brand recognition and influential expansion. Remember to train representatives specifically in sounding natural and concerned genuinely about forum troubles.

Results Not Words

The fight for online brand recognition is not always about the message and the effectiveness of company products and services. Representatives must ensure they provide the best kind of solution to their clientele without sounding corporate or similar to a typical advertisement. Personal experience with the product can help immensely with this effort.

2016: The Don’ts Of Internet Marketing

In 2014, Internet marketing analysts predicted the significance of mobile Internet access as a shaping mechanism for 2015′s marketing campaigns. Indeed, it did. Google’s ‘mobilegeddon’ had scared all markets to create a mobile version of their website through responsive themes. Automatically, this downplayed all desktop-focused campaigns.

In 2016? Well, here’s a list of three things they advise for better campaigns.

Lax Offline And Digital Campaigns

The importance of traditional campaigns, despite technological advances in marketing, cannot be understated. Integrating your traditional campaigns with a common theme instead of making them work as individual efforts would reap no significant efforts. Experiment on your digital marketing and advertise your traditional marketing efforts. Meanwhile, focus on innovation in traditional marketing.

Significant Inclusion of Desktop Traffic

Desktop traffic is not down the drain. However, focusing on desktop traffic alone is not enough to help your campaigns take off.

According to Cisco’s mobile date traffic, mobile data usage will increase in the next few years. Increasing your mobile marketing presence is a better option than spending all your bucks on desktop traffic.

Underestimating App-based Marketing

Focus on developing an intuitive and powerful application for all platforms. All marketers understand the value of mobile applications. Sooner or later, marketing analysts expect the death of websites with mobile and even desktop apps becoming the new browsers of the 21st century.

Applications have become major propellants of business sales especially for service-oriented businesses.

Improving Your Speaking In Just A Few Easy Steps

If you want people to listen to you, you have to know what pleases their ears. It’s not that a voice needs to be attractive to market something useful. It just has to be that a voice has a strong characteristic that makes it unforgettable but understandable at the same time.

By improving your speaking, you also improve the chances of making a sale, especially if you’re peddling your products and services.

These tips from speech science should help everything improve in your speech and speaking.

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Mastering The Art Of Body Language In Five Steps

To be a formidable leader, it is essential you don’t just mind your language, but also your body language. Your physical appearance and your unconscious reaction all contribute to how people perceive your personality to be. They might say that you cannot judge a book by its cover but it is an inevitable reality.

Get people to like you by following the five steps below

  • Alert Eyes

People would likely listen to and converse with individuals who have alert and intimately-listening eyes. If you appear pre-occupied with something or you are just plainly disinterested, then you will lose your authority. Make sure your eyes have solid contact, nod in agreement. Never let the person you’re conversing with see that you have a disinterest in the topic.

  • Arms

Always position your arms behind you. Keep them distant. Never cross them in front of your body as this is a sign of opposition. Always keep your arms relaxed on your side and open. If you can, lace your fingers in front of you

  • Standing

Always stand tall and never curve your shoulders. A good practice would be to place your arms on the side and your toes should be pointing at the person you’re conversing with. This conveys confidence. Strive for an A-shape posture.

  • Mirror

When talking to people, always mimic their posture. Sit at the same height. This builds rapport and subconscious comfort with the person you’re talking to.

  • Smile

This is a sure sign that you’re comfortable with the topic and you’re not disinterested. You also exude the feeling that you love talking to the person you’re conversing with.

Three Ways To Effectively Increase Post Readability

Content is as important as ever in internet marketing, but readers get discouraged when they see a large wall of text in front of them. Nobody could blame them for this though; it is uninteresting to see a huge swathe of words thrown in your way. Improving user readability for posts depends on how you use the following elements to your advantage.

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1. Headers and Sub-Headers

The header for your post would probably be your post title. This is considered H1 in the tier of HTML Header Tags. The next few should be at the H2 level. If there are sub-ideas in your sub-headings, then they can be H3, and so on. This helps readers who only want to skim through the page see the main points of your topic. They will continue to read on if they could see the sense from the organisation of headers and sub-headers.

2. Outbound Links

Post reliability is as important for SEO as it is for readers. Outbound links tell search engines the content niche of your website or post. This allows it to classify the page faster. Outbound links also increase the information’s reliability for users, helping your site’s conversion rate.

3. Images and Infographics

To avoid presenting a large wall of text, a picture could tell the story behind the post. It could portray the image of the problem or the possible solution. It could also show the image of the post’s context. Putting images from one paragraph to another makes a post easier to read as readers take a  breather from the words and facts.

Three Ways to Market to Three Different Kinds of Clients

Are the business’ sales efforts going a bit low this year despite your sales teams pumping in so many clients every month? Shifting your focus with executive clients will help. However, executives are difficult to urge to buy, especially when they believe your products and services are not enough for their business or personal needs. Your sales teams could actually handle the situation if they understand the following.

1. Providing the Right Information
An executive client is one who understands his or her business and he or she would not easily buy in to any product that does not seal growth as part of the package. They will pay attention to every detail mentioned in a sales product. Sales employees must understand that the way to pique their interest is to send them offers that offers a step-by-step guide to using proper products based on reliable external researches.

2. Maximise Timing
Most executive clients also have no time for deliberations or personal assessments; they leave that job of facilitating paperwork to your company. Meanwhile, they could also become alert to any possible effects of industry and market changes. The company’s sales team must be present during the time this happens.

3. Long Term
Executive clients want a product or service that ensures long-term growth, They consider the lack of financial growth a sure sign of a product or service’s failure. These idealist clients require being shown the product or service’s effects in another company in the same industry. It would also help to provide them an incentive to urge them to buy into another product or service that shows obvious reason for them to consider as it provides growth they seek.

How Media Networks Can Fail Your Business

The lack of planning will always become the hindrance to a business’ progress and a bad marketing strategy, a cornerstone in any business, can mean a large setback. It is possible that your strategy is efficient, but the channels where you transmit your message is not effective as they seem.
1. Inadequate Networks
A media network is similar to a farm sprinkler. If it is not positioned properly, it will not be an effective medium to transmit water. In this case, you are transmitting signals and messages from your product. Media networks not positioned properly, namely with poor association or quality of information, will never give a boost to your business’ sales and brand awareness.
2. Biased Opinions
The public relies on media network articles to show neutrality and be informative rather than tell a story. A media network that indicates the post or article was sponsored by you can drive away some consumers, while keeping the curiosities of some in the pocket. However, you will want to ensure the media network’s writing is not biased and it also points out the negative in your product. Leave it to the copy to talk about your product’s positives.
3. Misinformation
People rely on media networks to provide accurate information with valid sources. However, without a good source, misinformation drives down the network’s reliability, and so will the reliability of their attempts to connect your product with your viewers.