Tag Archives: online marketing

Three Best Practices For Improving Your Brand

Brand recognition is not something any company can achieve overnight. Content released in both traditional and modern media platforms lacking in properly-targeted messages only adds to a company’s expenses. To ensure that your traditional and modern marketing campaigns work, here are the three best practices of successful companies.

Join a Forum

A company profile in a forum is questionable. An individual profile in a forum is another thing. By using a company representative that appears to be a normal person, companies can provide vital solutions to individuals cost-free in forums.

Companies should cut-off their ties to their forum person. Once the representative builds the brand of his or her character in the forum, they may then reconnect their affiliation in a discreet manner.

Extra Trust

Once your representative builds his or her character, he or she must also make an extra effort to build trust. A personal and human side of companies with a friendly face and manner of speech can help boost brand recognition and influential expansion. Remember to train representatives specifically in sounding natural and concerned genuinely about forum troubles.

Results Not Words

The fight for online brand recognition is not always about the message and the effectiveness of company products and services. Representatives must ensure they provide the best kind of solution to their clientele without sounding corporate or similar to a typical advertisement. Personal experience with the product can help immensely with this effort.

Three Ways To Effectively Increase Post Readability

Content is as important as ever in internet marketing, but readers get discouraged when they see a large wall of text in front of them. Nobody could blame them for this though; it is uninteresting to see a huge swathe of words thrown in your way. Improving user readability for posts depends on how you use the following elements to your advantage.

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1. Headers and Sub-Headers

The header for your post would probably be your post title. This is considered H1 in the tier of HTML Header Tags. The next few should be at the H2 level. If there are sub-ideas in your sub-headings, then they can be H3, and so on. This helps readers who only want to skim through the page see the main points of your topic. They will continue to read on if they could see the sense from the organisation of headers and sub-headers.

2. Outbound Links

Post reliability is as important for SEO as it is for readers. Outbound links tell search engines the content niche of your website or post. This allows it to classify the page faster. Outbound links also increase the information’s reliability for users, helping your site’s conversion rate.

3. Images and Infographics

To avoid presenting a large wall of text, a picture could tell the story behind the post. It could portray the image of the problem or the possible solution. It could also show the image of the post’s context. Putting images from one paragraph to another makes a post easier to read as readers take a  breather from the words and facts.

Internet Advertising Tips for 2013

In 2013, media and entertainment consumption became more widespread as viewers wanted more interaction and information and the Internet became the answer to this craving. Business also found it much easier and more affordable to advertise through the Internet. To stay on top of the advertising chain online, here are a few things you should know.

1. SEO is not Everything
Search engine optimization is a staple knowledge among Internet marketers, but it is not enough to make effective advertisements. The Internet public looks for facts and is looking for something interesting. While technical SEO knowledge could be helpful, they should be seen as a complementary or a “ground-laying” component in advertising.

2. Focus on Your Target Market
The Internet is a wide space and the growing use of mobile Internet devices make it much easier for local brands to gain customers. Take advantage of these new developments by knowing your target market, profile them and assess how you could make your product or service attractive to them.

3. Less Text, More Flowing
The Internet is not the same as it was in the 90s where text dominated most websites and advertisements. Today, if you need to post an article or a copywrite, limit your text only to at least 200-300 words. Also, don’t introduce the text bare; put in a few images to serve as an eye-break for your viewers.

4. Videos
With tons of video hosting websites available through new cloud technology, business have no excuse to have no demonstrations of their products and services. Many video hosts provide free internal or external hosting for embedding in your website to attract more audiences and prospectors to your products and services.